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Women's Sports Report 2026 — See who's investing, and winningAd Engage PlatformTV Outcomes MeasurementEDO for AI ModelsStreaming + Linear Cross-Screen ReportingCompetitive Ad IntelligenceCreative Rotation OptimizationMedia Monitoring & PlanningAudience OptimizationTV Ad DatabaseAd-Driven EngagementEDO for AI ModelsEngaged Reach with NielsenProgrammatic BuyingIdentity ResolutionEngaged Audience PlanningProgrammatic Buying Maximize your ad spend with EDO's predictive metrics, enhancing bidding on all major platforms with deep insights and interoperable, pixel-based measurement.ResourcesThought LeadershipResearch & InsightsBlogReports & White PapersNFLSuper Bowl2024 Year in ReviewAutoCPGRestaurantFinancial ServicesPharmaceuticalsRetailSpiritsInsuranceWatch 2025's Top TV Ads See which national TV ads drove the most real-world consumer response in 2025, with top performers across 15 categories.About UsCareersPress PageTop Ads2026 March Madness Top Ads2026 Super Bowl LX Ad Ranker2026 Super Bowl LX Celebrity Ad RankerTop Ads of 20252025 NFL Season Top Ads2025 College Football Top Ads2025 NBA Playoffs & Finals2025 Women's March Madness Top Ads2025 Men's March Madness Top Ads2025 Super Bowl LIX Ads Ranker2025 Super Bowl LIX Celeb Ranker2024 NBA Season Top AdsTop BrandsShare of PlatformContact UsEDO Launches ChatEDO™, the First Agentic AI Application for Faster, More Accessible TV Outcome Measurement Feb 4, 2026Health care and pharma brands are going all-in on the Super Bowl—behind the growing trend Jan 29, 2026Some brands celebrate Super Bowl LX by looking beyond traditional formats Jan 29, 2026EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV Jan 28, 2026From AI to Measurement: Disney's Biggest Adtech Updates From CES Jan 7, 2026The most Effective Ads of 2025, according to EDO Dec 22, 2025NBCUniversal Launches First-to-Market Cross-Platform Innovations Dec 17, 2025Prime Video's Black Friday Sports Playbook Pays Off for Advertisers Dec 9, 2025How American Eagle, Gap and Levi sparked a new ‘denim war’ Dec 3, 2025How Keurig Dr. Pepper embraces flywheel marketing to drive performance Oct 9, 2025EDO Reports Spanish-Language TV Delivers 30% More Effective Ad Engagement Than English-Language TV Oct 2, 2025Trump’s threats against late-night TV could spell more trouble for advertisers Oct 1, 2025The most effective NFL advertisers from last season: report Sep 19, 2025Major League Baseball Media Plans Would Load Bases for Brands Sep 12, 2025EDO’s Joshua Lee on Data-Driven TV Outcomes Sep 11, 2025Banks’ NFL ads outperformed their other ads across platforms Sep 3, 2025NBCUniversal Says Super Bowl Ad Inventory And 90% Of All NFL Spots Are Sold Out Sep 3, 2025From Upfronts To Endgame: Navigating 2026’s Sports Advertising Market Aug 27, 2025Ads in NFL Games are 23 Times More Effective Than All Other TV Buys Aug 26, 2025NFL streaming ads are 66% more effective than cable and broadcast Aug 22, 2025EDO: Football ads continue to deliver high returns for marketers, TV platforms Aug 22, 2025Report: The Only Thing Bigger Than NFL TV Ads Are NFL Streaming Ads Aug 21, 2025Brands turn to soccer and women’s sports as key ad opportunities Aug 14, 2025Why Paramount Nabbed UFC Rights While ESPN and Fox Are Bundling Up Aug 11, 2025How ESPN and NFL Deal Could Redefine Sports Streaming, According to Experts Aug 8, 2025Advertisers and marketers navigate crowded, fragmented measurement industry Aug 2, 2025Brilliant Moves Being Made Around the Marketing Industry Jul 23, 2025EDO’s Kevin Krim wants to make TV ads as easy as search and social Jul 17, 2025The TV ads that did their jobs best so far this year: report Jul 14, 2025Red Lobster and Taco Bell had the most effective TV ads in the first half of 2025 Jul 10, 2025Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025 Jul 10, 2025Kevin Krim, EDO: CTV, Creativity & Turning Loss into Legacy Jul 5, 2025Looking back on some of the most memorable auto ads Jul 3, 20253 ways marketers can activate against women’s sports in new, innovative ways Jun 27, 2025The Future of CTV Measurement Extends Beyond Reach and Frequency Jun 23, 2025Why Disney’s Compass seeks true north in data collaboration Jun 17, 2025Cannes Lions: 4 of the biggest advertising trends to watch in 2025 Jun 13, 2025EDO, TelevisaUnivision Expand Convergent TV Partnership Jun 13, 2025EDO's TV Data Can Now Be Accessed Easily Through The Trade Desk Jun 10, 2025The year of outcomes: Why reach alone won’t cut it anymore Jun 10, 2025Affinity Solutions Launches Live Sports Outcomes Offering With EDO On Board Jun 4, 2025Soda TV Brands 71% More Effective On Streamers, Led By Dr Pepper, Poppi Jun 4, 2025How restaurant chains are updating their marketing menus in tough economy May 28, 2025TelevisaUnivision aims to win over Hispanic audiences even more with sports, music, and shortform May 14, 2025NFL Doubleheaders Don't Tell Whole Story of Fox's Upfront May 13, 2025Disney To Start 'ESPN' Streamer This Fall, Seeks Industry-Wide Streaming Measures May 13, 2025NBCUniversal Ad Exec Touts Strong Interest in NBA, Live Events Amid Tariff Uncertainty May 12, 2025Trump's trade war is giving renewed importance to advertising Upfronts May 11, 2025NewFronts 2025—key ad tech and AI insights for marketers May 9, 2025Digital Video Forecast and Trends Q2 2025 May 7, 2025MLS sponsorships spike as U.S. soccer gains popularity May 5, 2025Future Today Launches CTV Marketplace May 1, 2025EDO extends data interoperability for TV outcomes measurement Apr 28, 2025How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers Apr 28, 2025EDO CEO Kevin Krim Has Hot Takes On AI For Programmatic CTV Apr 25, 2025EDO’s latest data pairings challenge Nielsen’s hold on TV outcomes measurement Apr 23, 2025Amid tariff upheaval, marketers look to AI solutions to eke out creative gains Apr 17, 2025Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess Apr 16, 2025Boosted by March Madness, Tremfya takes the lead in TV pharma ad rankings Apr 4, 2025Fubo’s Dina Roman on how women’s sports are propelling its March Madness strategy this year Mar 27, 202544 Women Leaders in Ad Tech Share Their Secrets for Success Mar 25, 2025Hoop dreams: Women’s basketball drives slam dunk results for pharma brands Mar 20, 2025With Huge Engagement, Fubo Shows the Power of Pause Ads, Per EDO Study Mar 20, 2025Media agencies are finding new uses for AI while AI-generated creative still lags Mar 18, 2025Newsletter: Action Shots Mar 17, 2025Women's Sports TV Spend Doubles as Marketers Dish Out $244.4M Mar 14, 2025Monarch Collective Women's Sports Fund Pays the Wins Forward Mar 13, 2025Advertisers upped women’s sports spend by triple digits in 2024 Mar 13, 2025Case study: Inside Cirkul’s first Super Bowl spot Mar 12, 2025Women’s Sports Ads Surge in Latest Commercial Impact Report Mar 12, 2025TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers Mar 11, 2025Women's Sports Score Huge 56% Increase in Ad Effectiveness Mar 11, 2025Ad spending on women’s sports more than doubled last year Mar 11, 2025Report: Women’s sports advertisers spent big in 2024, ads 40% more effective Mar 11, 2025Study: Women’s Sports Are a Big Win for Advertisers Mar 11, 202576 Teams in March Madness? Mar 11, 2025Ad Spending On Women’s Sports Doubled In 2024—Will Athlete Pay Follow? Mar 11, 2025Women's Basketball Is Continuing Its Rise—And It's Rewriting Brands' and Media Companies' Advertising Rulebook Mar 11, 2025What Is ACIF, And How Can It Improve Video Advertising? Mar 7, 2025Novo, Lilly and Novartis lead pharma’s stellar ad performance at Oscars Mar 6, 2025What's in Store for Retail Media Networks in 2025 Feb 26, 2025Rise of alt-measurement firms shows marketers are balancing brand and performance thinking Feb 25, 2025Following their flashy Super Bowl ad buys, healthcare and pharma players face pushback Feb 24, 2025From IAB ALM 2025: Digital adtech gets serious on privacy Feb 21, 2025WTF is identity resolution? Feb 18, 2025Hims & Hers sees 650% spike in traffic following Super Bowl ad as clash over compounded GLP-1s heats up Feb 13, 2025Why human emotion was a star player in this year’s Super Bowl ads Feb 13, 2025Hims & Hers Stock Soars on Momentum From Super Bowl Ad, RFK Confirmation Feb 13, 2025The Super Bowl LIX Ad Playbook: Data, Dollars, and the Shifting Rules of Engagement Feb 12, 2025The Super Bowl Hit Record Viewership. Does That Mean Ads Will Be More Expensive in 2026? Feb 12, 2025T-Mobile, Ram, and Jeep had the most engaging Super Bowl ads Feb 12, 2025T-Mobile brings back the sass with Starlink offer Feb 11, 2025Liquid Death's Super Bowl Debut Encourages Viewers To 'Drink On The Job' Feb 11, 2025‘Check before you inject’: Novo bites back at Hims & Hers Super Bowl ad Feb 11, 2025The Top Super Bowl 59 Ads With the Most Online Engagement Feb 10, 2025Elon Musk Makes Subtle Super Bowl Cameo With T-Mobile Starlink Spot Feb 10, 2025The Most Engaging Super Bowl Ads, According to EDO Feb 10, 2025Super Bowl 59 ads recap: Watch all the star-studded commercials from Nike, DoorDash, Dunkin' and more Feb 10, 2025Super Bowl ads score big: Here are the winners and losers Feb 10, 2025Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data Feb 10, 2025Novartis Super Bowl Ad Wasn't Trying to be 'Provocative.' It's About Action. Feb 10, 2025How pharma and health ads performed at Super Bowl 59 Feb 10, 2025The Most and Least Popular Super Bowl LVIII Celebrity Ads Feb 10, 2025AI Takes the Spotlight During Super Bowl 59—and People Aren’t Mad About It Feb 10, 20253 Brands Tied for First Place in ADWEEK's Ultimate Super Bowl 59 Ad Ranker Feb 10, 2025Super Bowl Ad Results: AI Can’t Compete With Sentimental Stories Feb 10, 2025Jeep Wins The Super Bowl Feb 10, 2025Fox Rides Streaming Wave to Record 126M Super Bowl Viewership Splash Feb 10, 2025Nike's Super Bowl Ad Drove the Most Buzz on Social Media: Data Feb 10, 2025Bill Murray’s Super Bowl Ad Leads to… Email Correspondence With a Dog? Feb 10, 2025Even at $8 million per Super Bowl commercial, ad executives say it's still bang for your buck Feb 7, 2025Pfizer to air second Super Bowl ad, doubling down on fight against cancer Feb 7, 2025Wellness, GLP-1 weight loss drugs and the Super Bowl—behind the emerging trend Feb 5, 2025Thinking About Launching a New Product During the Big Game? Feb 4, 2025Why isn't the Super Bowl a bigger moment for pharma marketing? Feb 4, 2025Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment Feb 3, 2025Big Pharma has a big Super Bowl dilemma Feb 2, 2025IAB Convenes Ad Business Leaders: How To Grow In 2025 Amidst Chaos Jan 30, 2025As Super Bowl nears, data show GLP-1 game day ads had a big year Jan 24, 2025EDO Strikes Deal To Boost Regional TV Ad Outcomes Jan 16, 202520 ad tech executives predict 2025 trends Jan 16, 2025These Topics Will Dominate the TV Landscape in 2025, According to 14 Industry Executives Jan 6, 2025How AI Will Impact the TV Industry in 2025, According to 15 Executives Jan 3, 2025For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’ Jan 3, 2025CTV Takeover: 2025 Predictions Jan 3, 2025EDO CEO Kevin Krim on the value of streaming sports Dec 30, 2024Ozempic Drives Diabetes TV Ad Engagement, With Streaming Stronger Than Linear Dec 29, 2024Ad revenue should stabilize for media companies in 2025 — if they have sports Dec 27, 2024The 14 Most Important Things TV Execs and Insiders Learned in 2024 Dec 26, 2024Pharma Pulse 12/20/24: Trends in Enterprise Value Growth and Value-to-Sales Ratios, PPF, Its Risk Factors & more Dec 20, 2024EDO-DoubleVerify deal brings outcome signals to CTV programmatic buying Dec 17, 2024Pop-Tarts, Cheez-It, and Snoop Dogg Keep College Bowls Weird Dec 16, 2024DraftKings ad starring Kevin Hart and LeBron James highlighted for its effectiveness Dec 12, 2024The Simpsons Provide a Perfectly Cromulent Way to Grow Monday Night Football Ad Revenue Dec 9, 2024Women’s Sports Boom Could Get Volleyball Bump Dec 6, 2024Amazon Sees Increase in Shoppable Ads During Black Friday NFL Game Dec 6, 2024Amazon Prime Black Friday Football Ads Score for Effectiveness Dec 5, 2024Sports-Focused Streamer Fubo Says Revenue From Upfront Commitments Increased 40% Dec 5, 2024College Football Playoff expansion boosts advertising, viewership at Disney Nov 29, 2024At $750,000 a Throw, Amazon’s NFL Black Friday Ads Are an Easy Score Nov 29, 2024The lift for every ad on Amazon's Thursday Night Football is higher than NFL average: EDO Inc. CEO Nov 27, 2024Here Are the Brands You'll See During Amazon's Black Friday NFL Game Nov 27, 2024NFL advertisers find success with pregame ads: report Nov 25, 2024Inscape, EDO expand partnership Nov 21, 2024EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact Nov 21, 2024State Farm and Disney Team Up With Caitlin Clark for New Ad Nov 20, 2024How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel Nov 20, 2024State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason Nov 20, 2024The Force of Lego and Star Wars Nov 15, 2024A Happy Halloween for M&M's Nov 5, 2024The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom Oct 31, 2024GroupM doubles advertiser spend on women’s sports within months Oct 29, 2024Two Yankees-Dodgers World Series Games Up 66% In Viewers Oct 27, 2024Harris Campaign Spends Big On National TV In October Oct 24, 2024Record WNBA Finals ratings cap off season of viewership wins Oct 23, 2024How Joshua Lee helped EDO move from movie marketing to measurement for all advertisers Oct 21, 2024Stand At Attention? Not Enough When It Comes TV, Media Advertising Oct 17, 2024Basketball’s big year for brands Oct 16, 2024TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO Oct 10, 2024EDO: Ads on Spanish-language TV more effective compared to English-language TV Oct 9, 2024Spanish-Language TV Scores Major Brand Engagement Gains Oct 9, 2024Report: Ads on Spanish-Language Networks Outperform English-Language TV Oct 9, 2024Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline Oct 4, 2024Data Drop: Nutter Butter Math Oct 2, 2024Cynopsis 09/26/24: Ready to go back to "The Office"? Sep 26, 2024Why consumers, not restaurants, are dictating value Sep 18, 2024What the Travis Kelce Effect Means for Brands, Athletes and Entertainment Sep 16, 2024The Travis Kelce Effect: Redefining Athlete Brand Partnerships with Jason Notte Sep 16, 2024Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z Sep 13, 2024A Cheeky Football Ad Isn't Enough for Today's CEO Sep 5, 2024Travis Kelce Effect Rewrites Playbook for NFL Kickoff Ads Sep 5, 2024NFL Kicks Off 2024 Season With Huge Ratings Win Sep 5, 2024The ultimate guide to the sports rights deals changing how we watch games Sep 3, 2024EDO and Nielsen Demonstrate Strong Sales Proxy Media Optimization Aug 28, 2024EDO and Fubo named as Digiday Tech Award finalists Aug 27, 2024Netflix Sees 150% Jump In Upfront Ad Sales This Year Aug 20, 2024Adidas ads are outperforming Nike ads on TV, research shows Aug 15, 2024Recapping the WNBA's strong first half as season resumes Aug 15, 2024Exclusive: Taylor Swift and Bud Light Among the 5 Players Powering NFL Ad Blitz Aug 15, 2024Marketing Winners and Losers of the Week Aug 9, 2024Honda’s New Electric Prologue Picks Up Sales As Olympics Continue Aug 8, 2024Amazon Prime Video plots Hollywood expansion Aug 7, 2024Cynopsis 08/07/24: Charles Barkley changes course on TNT Sports job Aug 7, 2024It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel Aug 6, 2024As Back-to-School Season Starts, EDO Rates Walmart As Most Effective Convergent TV Advertiser Among Department Stores Aug 6, 2024Walmart among most effective TV advertisers Aug 6, 2024Inside Nike's Race to Regain Its Marketing Edge Jul 31, 2024Amazon’s Black Friday NFL game sells out of ad inventory Jul 31, 2024Paris Olympics Opening Ceremony Draws 28.6 Million on NBC and Peacock Jul 30, 2024NBC, Peacock capture 28.6M viewers for Paris Olympics Opening Ceremony Jul 29, 2024What the NBA rights deal spells out about the future of streamers, platforms in live sports Jul 29, 2024Paris Olympics Opening Ceremony Attracts 28.6M Viewers, Up 60% from Tokyo Jul 29, 2024Warner Bros. Discovery Blocked From NBA Media Deal by Amazon Jul 24, 2024Top-performing TV ads offer bright colors, creativity, comedy, according to EDO report Jul 19, 2024WNBA’s $2.2 Billion Media Rights Deals Is Win for Women’s Sports Jul 17, 2024NBA Finalizes TV, Streaming Deals Valued At $76B - TNT In The Hunt? Jul 11, 2024Streaming Scores Big in $76 Billion NBA Media Rights Deal Jul 10, 2024Clark's Fever continue to drive ratings, ad revenue, for WNBA - Sports Media Watch Jul 9, 2024The most effective ads so far in 2024: report Jul 8, 2024Ciroc, T-Mobile, Buffalo Wild Wings Have Most Effective Spots, EDO Says Jul 2, 2024EDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners Jul 2, 2024White Claw Spots Grabbing Viewer’s Attention, EDO Finds Jul 1, 2024What TV Advertisers Need To Know About Outcomes Jun 20, 2024Why Netflix, Paramount, HBO, Disney, Warner Bros. and Other Premium Streamers Are Cutting Back Marketing Budgets Jun 16, 2024How the NBA Finals Made $76 Billion Media Rights Seem Like a Bargain Jun 15, 2024Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars Jun 12, 2024No More Networks and Streamers. In 2024, There's Only CTV May 22, 2024TelevisaUnivision centers Upfront on culture, ViX growth with 50M MAUs May 15, 2024Netflix Is Launching Its Own Ad Tech May 15, 2024NBCUniversal’s Upfront Pitch Centers On Advanced Audiences And Measurement May 7, 2024Paramount Offers EDO, Mastercard Data for TV Ad Deals May 2, 2024Airbnb launches new global marketing strategy geared around experiences May 1, 2024Caitlin Clark and Women's Basketball Score Big for Disney Apr 30, 2024Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming Apr 29, 2024Nike faced competitive bidding process in landing Caitlin Clark Apr 22, 2024Why Caitlin Clark Will Be Worth It for Nike Apr 19, 2024Netflix Announces New Ad Measurement Options Ahead Of The Upfronts Apr 19, 2024CTV Marketers Are Using Gen AI to Improve Contextual Advertising Apr 17, 2024How cable TV will compete for ad dollars in a difficult upfront Apr 3, 2024What the rise of Caitlin Clark means for the business of women’s basketball Apr 2, 2024LSU-Iowa Clash Will Showcase Rising Value of Women’s March Madness Apr 1, 2024Dinosaur Metrics: Meet EDO's Meteor Apr 1, 2024Major Media Buyer GroupM Will Double Its Women’s Sports Investments & Set Up Dedicated Marketplace For Deals Mar 27, 2024Fox, Netflix Quietly Built Sports Ad Deal That Wasn't Based on TV Ratings (EXCLUSIVE) Mar 21, 2024TV's Latest Epic Battle: Upstarts Fight Nielsen for Ratings Dominance Mar 21, 2024Women’s Hoops Set to Break March Madness Viewership Marks Mar 21, 2024NBCU Fuels Advertisers' Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery Mar 20, 2024NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement Mar 20, 2024Grand Slams among most effective women’s sporting events for advertisers: report Mar 14, 2024Women's March Madness is in Marketing Demand—What Brands Need to Know Ahead of the Tourney Mar 14, 2024New data explores advertising trends for women’s sports in 2023 Mar 13, 2024Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market Mar 13, 2024Women’s sports score high for TV advertisers in new research Mar 11, 2024Commercials During Women’s Sports Show Gains in Effectiveness: EDO Mar 7, 2024A+E Networks Measures Up at Upfront With 2,500 Hours of Content, New Measurement Tool Mar 6, 2024Why Temu Is Spending On Marketing Like A Billionaire Feb 21, 2024More beauty brands advertised at the Super Bowl this year. Here’s how it paid off Feb 16, 2024Bloomberg Business of Sports: Pacers COO Mel Raines Feb 16, 2024VW, Kia, BMW Super Bowl ads draw big interest for new EVs Feb 13, 2024China’s Temu dominated Super Bowl ad breaks — but how exactly do you pronounce it? Feb 13, 2024Pfizer wins pharma ad Super Bowl, beating Astellas' Veozah spot Feb 13, 20245 Super Bowl LVIII takeaways for marketers Feb 13, 2024How brands justify the expense of a Super Bowl spot Feb 13, 2024Inside Super Bowl Record Viewership—Breaking Down the Measurement Data Feb 13, 2024Pfizer's Super Bowl Ad Triumph: A Tribute to Science and the Fight Against Cancer Feb 13, 2024Linear TV, New Soft Drinks, Foreign Auto Brands, and Nostalgia Reigned Supreme at Super Bowl LVIII Feb 13, 2024Super Bowl 2024 commercials: Which ads scored with viewers? Feb 12, 2024Bloomberg Intelligence: Oil Mega-Merger, Super Bowl Feb 12, 2024VW’s Super Bowl Commercial Was The Big Winner Last Night Feb 12, 2024What Sunday's Super Bowl ads told us about the economy Feb 12, 2024Next Day Scorecards Don’t Paint an Accurate Picture of Super Bowl Ad Impact Feb 12, 2024Temu's Big Super Bowl Ad Buy—The Results of Running the Same Commercial 5 Times Feb 12, 2024Super Bowl Alert: Big Game Ad Winners and Losers Feb 12, 2024These Brands Drove the Strongest Consumer Engagement in the Super Bowl, According to EDO Feb 12, 2024State Farm, BMW, Google, Temu All Claim Super Bowl Ad Title Feb 12, 2024An Average Super Bowl Ad Packs In More Celebrities Than Ever. When Is Enough Enough? Feb 9, 2024Automakers approach Super Bowl ad stage from different angles Feb 9, 2024How streaming is changing the NFL’s business Feb 9, 2024Beauty Brands in the Super Bowl—How Taylor Swift, Women's Sports and Social are Driving These Ads Feb 8, 2024For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment Feb 8, 2024Cynopsis 02/07/24: Fox orders season three of “Animal Control” Feb 7, 2024Super Bowl commercials and strategies to watch for Feb 6, 2024With Super Bowl Ads, Watch What People Do—Not What They Say Feb 6, 2024The Pop-Tarts Bowl Showed Brands Don't Need a Super Bowl Ad to Make an Impact in Culture Feb 1, 2024Super Bowl 58 Business Influence Reaches Far Beyond Game Day Jan 30, 2024Turning Your Big Game Ad Into a Year-Long Triumph Jan 29, 2024Cynopsis 01/26/24: Fubo offers live TV first Jan 26, 2024Check out the most effective pharma ads of 2023 Jan 26, 2024EDO Names The Most Effective Shows For Advertisers In 2023 Jan 25, 2024Netflix revenue and subscription gains outpace expectations in Q4 results Jan 23, 2024Pre-upfront talks at CES reflect increasing optimism—and competition—in ad-supported streaming Jan 23, 2024Unstoppable Duo: The Taylor Swift Era and Kelce’s Marketing Triumph Jan 22, 2024No Offseason: Amazon Ready To Work With Advertisers in Its Sports PropertiesD Jan 18, 2024Amazon Is About to Eat the TV Universe Jan 10, 2024Measuring the Performance of Streaming TV Advertising Jan 9, 2024Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins Jan 2, 2024Advertising is all about supporting the consumption of great content, says EDO CEO Kevin Krim Dec 26, 2023The 2024 Outlook for Streaming, CTV and Advertising Dec 25, 2023From the generative AI boom to X's advertising crash — these were the 5 biggest ad industry shocks in 2023 and what they mean for next year Dec 22, 2023The 2023 TV Measurement Shakeout Dec 21, 2023CTV Audience Measurement Differs From Cookie Tracking on Open Web: EDO’s Kevin Krim Dec 14, 2023EDO is Measuring CTV Ad Outcomes On Fubo Dec 14, 20235 takeaways from Netflix's viewership data dump for its ads business, its competitors, and the future of streaming Dec 13, 2023Netflix has released a trove of viewing data, but to what end? Dec 13, 2023Disney is almost sold out of Christmas NFL, NBA, and Rose Bowl ad inventory Dec 13, 2023Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say Dec 8, 2023Amazon’s disappointing NFL Black Friday ratings aren’t scaring advertisers Dec 1, 2023Thanksgiving TV broadcasts drew record-breaking ratings, even as industry grapples with cord-cutting Nov 28, 2023Consumers responded ‘very aggressively’ to big discount ads this year, says EDO Inc.’s Kevin Krim Nov 27, 2023Amazon Wants Black Friday NFL Viewers to Stay Seated — and Shop Nov 23, 2023Your Obsession With ‘Performance Media’ Is Dragging Down Brand Performance Nov 22, 2023Black Friday NFL Game Tees Up Friction-Free Holiday Shopping Nov 20, 2023Study: Average Amazon Black Friday NFL Ad to Deliver $1.3M+ Worth of Media Value for Marketers Nov 20, 2023Sleigh the season: Will caution stifle the holidays or can marketers win? Nov 16, 2023Edward Norton on future of streaming: Ads will 'double' Netflix's market cap Nov 15, 2023Netflix's Ad Tier Hits 15 Million Monthly Active Users Ahead of 1-Year Anniversary Nov 1, 2023Netflix Ad Tier Hits 15 Million Monthly Active Users Globally Nov 1, 2023‘There’s Momentum Toward Alternative Currencies’: GroupM’s Bharad Ramesh Oct 31, 2023Disney+ beefs up ad tier with more targeting, measurement features Oct 30, 2023EDO conducted analysis of advertising during the 2023 BET Hip Hop Awards Oct 26, 2023The WNBA Finals brought a surge of engagement for advertisers, new data shows Oct 25, 2023Live sports, holiday movies boost engagement on TV: report Oct 19, 2023The Return of Fresh Late-Night Shows Gives Advertisers a Boost Oct 19, 2023State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt Oct 18, 2023Why Experian chose Travis Kelce to star in a campaign…before the Taylor Swift rumors Oct 11, 2023Seeing The Future: EDO Predicts The Future Of TV Ads, Global Expansion Oct 11, 2023Toyota Locks in Automotive Category Exclusivity With the NFL Oct 11, 2023The Astounding Results of Maximum Effort's NFL Stunt With Jake From State Farm and Taylor Swift Oct 9, 2023Marketing enters its Taylor Swift era: Here’s what the numbers say Oct 6, 2023‘Sunday Night Football’ viewership spikes thanks to Taylor Swift Oct 4, 2023Brands endorsed by Travis Kelce, like Pfizer and Campbell's Soup, are also benefitting from Taylor Swift's halo Oct 3, 2023Why the 'Taylor Swift Effect' Is an NFL Advertiser's Wildest Dream Oct 3, 2023Netflix and other streamers have to share data with creators now — but the new transparency only goes so far Sep 28, 2023Brands Rush Into Football Season With Early Campaigns Sep 15, 2023Live sports and news remain ‘king of the hill’ for TV engagement, says EDO’s Kevin Krim Sep 8, 2023Live sports and news remain ‘king of the hill’ for TV engagement, says EDO’s Kevin Krim Sep 8, 2023Media Tech Update Sep 5, 2023EDO Is Building a Business on Predicting Outcomes Sep 5, 2023EDO Is Building a Business on Predicting Outcomes Sep 5, 2023Advertisers Will Look to Football to Fill Media Gaps, Report Says Aug 25, 2023NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds Aug 24, 2023Back-to-School Spending Reviews 'Mixed'—But Retailers With the Right Assortments Will Prosper, Experts Say Aug 23, 2023The travel ad spend rebound continues: report Aug 9, 2023Netflix Reveals New Password Sharing Data And Drops Cheapest Plan Jul 20, 2023Travel Ad Engagement Rates Surge, Revenue To Follow Jul 17, 2023Travel's Top TV Ads Reflect Surge In Demand Jul 14, 2023BBC America Is First Class for Travel Advertisers, EDO Finds Jul 13, 2023A Prime Video Ad Tier Could Be a Cash Cow for Amazon – but It’s Not Without Risks Jun 29, 2023Gannett vs. Google Gets Going; Nielsen Tries Honey Instead Of Vinegar Jun 21, 2023Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest Jun 20, 2023Nielsen, EDO Team Up on Data Integration Jun 20, 2023Nielsen, Rival EDO To Offer Integrated Data Jun 20, 2023Nielsen, EDO Integrate Data On Viewership and Outcomes Jun 20, 2023Why Measurement Rivals Nielsen and EDO Are Teaming Up Jun 20, 2023EDO Launches New Tool for Increasing ROI of TV Ad Campaigns Jun 13, 2023A Prime Video Ad Tier Isn’t Imminent—But It Makes a Lot of Sense Jun 13, 2023EDO Offers Creative Rotation Optimization For TV Campaigns Jun 13, 2023EDO Says New Creative Rotation Optimization Product Boosts Campaign Performance By Up To 20% Jun 13, 2023Netflix Plans Bigger Cannes Presence After Virtual TV Upfront Presentation Jun 12, 2023WSJ: Amazon exploring ad tier for Prime Video Jun 8, 2023The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists Jun 6, 2023This Year’s TV Upfronts: Upgrades To Targeting And Programmatic May 23, 202305/22/23: Cynopsis Media Tech Update May 22, 2023EDO’S Kristen Fong Makes Super Bowl A Winning Game May 21, 2023TV’s Annual Upfronts Were Light on Stars, Heavy on Drama (and Not the Scripted Kind) May 19, 2023Netflix touts nearly 5 million ad-supported members at first-ever upfrontt May 19, 2023Netflix boosts ad-supported tier with new product, measurement options May 19, 2023Netflix revealed how many users opted for ad-supported plan May 18, 2023Netflix Partners With EDO to Deliver Outcomes Measurement May 18, 2023Ad Age Newsletter May 18, 2023Netflix’s First Upfront Offering Includes Better Measurement And Targeting May 18, 2023EDO,Netflix strike measurement pact as ad tier reaches 5M MAUs May 18, 2023Netflix picks EDO for outcomes measurement May 17, 2023Netflix ad tier has 5 million monthly active users, more from upfront May 17, 2023Netflix Says It Has Nearly 5 Million Monthly Ad-Tier Users May 17, 2023Netflix Ad Tier Has 5 Million Subscribers May 17, 2023Netflix Touts New Ad Service With 5M Monthly Users at Upfronts Presentation May 17, 2023Upfronts: Netflix Says It Has Nearly 5 Million Users on Ad Tier May 17, 2023Netflix Has 5M 'Basic With Ads' Users, But Still 'A Long Way To Go': Sarandos May 17, 2023XFL title game TV viewership sluggish, but ESPN says season met expectations May 16, 202305/15/23: Linda Yaccarino called a "home run hire" for Twitter May 15, 2023Warner Bros. Discovery's top ad exec reveals how it plans to grab ad dollars away from Disney, Netflix, and more rivals May 11, 2023Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending May 3, 2023Measurement Messiness Complicates TV’s Annual Sales Season May 1, 2023The Daily: A multicurrency TV measurement future, longer mobile video ads, and marketing's image problem Apr 28, 2023AdExplainer: TV Measurement vs. TV Currency Apr 26, 2023Steady Growth…Or Industry Denial? Apr 21, 2023Meet the 27 rising stars of adtech solving advertisers' toughest challenges Apr 19, 2023Nielsen Regains Key Media Accreditation Apr 17, 2023Analyzing Measurement's 'Critical' Role in 2023 Upfront Negotiations Apr 10, 2023How the Big Measurement Companies Actually Measure Up Apr 10, 202304/10/23: Cynopsis Media Tech Update Apr 10, 2023Sports Gambling/Gaming Continues To Fuel More Sharp National TV Ad Growth Apr 7, 202304/06/23: Apple TV+ hands early renewal to "The Big Door Prize" - Cynopsis Media Apr 6, 2023Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals Apr 5, 2023Why TV's reach and targeting are keys to a multiscreen advertising strategy Apr 4, 2023Morning Consult Brands Newsletter Apr 2, 2023March Madness TV Commercials Post Dramatically Higher Online Engagement 03/31/2023 Mar 31, 2023Q&A with EDO CEO: Kevin Krim Mar 19, 2023MEASURING MARCH MADNESS, SILVER SCREEN AD ATTENTION AND MORE: DATACENTER WEEKLY Mar 19, 2023AI in Action E429: Peter Foley, Head of Data Science at EDO Mar 17, 2023Hallmark Adds EDO as Measurement Partner Mar 15, 2023Hallmark Media Taps EDO for Outcomes Measurement Mar 15, 2023Hallmark Media Inks Measurement Pact With EDO Mar 15, 2023Hallmark Media Signs With EDO to Measure Ad Outcomes Mar 15, 2023ABC's 'Oscars' Up 12%, National TV Ad Spend Hits $106M Mar 14, 2023Disney Sells Out Oscar Commercials At Prices Between $1.6-$2.1 Million Mar 10, 2023Oscar Ad Inventory Sells Out On ABC, At Slightly Lower Rates Than 2022 Mar 10, 2023A+E Networks Deepens Its Precision + Performance Solution, Helping Advertisers Achieve Better Outcomes Mar 2, 2023As Marketers’ Use of QR Codes Grows, So Does the Potential for Technical Issues Feb 23, 2023After a Successful Super Bowl Ad, Temu’s Growth is Outpacing Rivals Like Target Feb 21, 2023Ant-Man' Posts $104M Domestic Opening On $24M In Ad Spend Feb 20, 2023Rémy Martin’s First-Ever Super Bowl Debut with Serena Williams Feb 18, 2023How Brands Used Music and Sonic Logos in Their Super Bowl Ads This Year Feb 17, 2023Did Temu score a major win on Super Bowl Sunday? Feb 16, 2023The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner Feb 14, 2023Why You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads Feb 14, 2023‘The Flash’ Was the Most-Watched Trailer of the Super Bowl Ahead of ‘Guardians of The Galaxy’ and ‘Fast X’ Feb 14, 2023Temu and WeatherTech Top Performing Retail Brands During Super Bowl LVII Feb 14, 2023Chinese-owned U.S. shopping app Temu scores big with Super Bowl ad Feb 13, 2023Warner Bros., Disney score big in Super Bowl advertising: EDO Feb 13, 2023How the Jesus Super Bowl Commercials Were Received Feb 13, 2023Rihanna shines bright like a diamond during Super Bowl LVII halftime show Feb 13, 2023Super Bowl ad hits feature 'The Flash', Disney as automakers pull back Feb 13, 2023Here are the best ads that ran during the Super Bowl Feb 13, 2023Going Viral: Super Bowl Ads Feb 10, 2023What the Data Tells Us About Making a Great Super Bowl Ad Feb 9, 2023One23: NBCUniversal Highlights Measurement, Data And (Maybe) Playing Nice Feb 9, 2023Super Bowl Ads 2023: The Year When Brands Split Costs Feb 9, 2023Super Bowl ads: GM, Netflix, Michelob roll out star-studded campaigns ahead of big game Feb 4, 2023Report From 4A's: What Does Sea Change In Streaming TV Mean For Agencies? Feb 3, 2023Has TV ad measurement’s day of reckoning finally arrived? Jan 30, 2023Why Disney Is Already Up To Its (Mickey) Ears In Upfront Planning Jan 30, 2023Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim Jan 26, 2023Disney Strikes Outcome Measurement Deal With EDO Jan 25, 2023Disney+ advertisers will soon get Hulu’s ad targeting capabilities Jan 25, 2023Disney Engages EDO to Measure Impact of Streaming Ad Campaigns Jan 25, 2023Disney Taps EDO To Help Measure Streaming Activity Jan 25, 2023Disney Outlines Measurement Strategy for Streaming TV Future Jan 25, 2023Disney Advertising Expands Relationship With Edward Norton-Backed Measurement Firm EDO, Will Use Its Engagement Data For Streaming Jan 25, 2023NFL enjoys huge wild-card ratings, with a stronger slate up next: Sports on TV Jan 18, 2023Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second Jan 4, 202312/27/22: Cynopsis Presents Looking Ahead… Dec 27, 2022Media stocks lost over $500 billion in value this year — here’s what happens next Dec 26, 2022Advertisers Line Up for NBA Games on Christmas Day Dec 23, 2022YouTube's $2.5 billion deal with the NFL could rock streaming TV advertising in 2023. Experts predict 4 things that will impact the flow of ad dollars next year. Dec 23, 2022EDO Names Theatrical Marketing Veteran Siskind To GM Analytics Post Dec 14, 2022EDO Names Paramount & 20th Century Vet Steve Siskind As GM, Studio Analytics Dec 13, 2022Ad Tech Execs Respond to Disney+ Ad Tier Dec 9, 2022Disney Rolls Out Ad-Supported Tier for Disney+ Dec 8, 2022DIS Stock Alert: What to Know as Disney Debuts Ad-Supported Tier Dec 8, 2022Disney+ Bows Lower-Priced Ad-Supported Subscription Option in the U.S. Dec 8, 2022DISNEY+ AD TIER INCLUDES GOOGLE, P&G AMONG 100-PLUS ADVERTISERS Dec 8, 2022Disney+ could see 1 in 4 subscribers trade down to ad-supported plan – Kantar Dec 7, 2022Disney+ officially launches $7.99 ad-supported tier in push toward profitability Dec 7, 2022NBCU Claims Big Ad Impact Over Thanksgiving Weekend Dec 6, 2022Ordinary Investors Who Jumped Into Crypto Are Saying: Now What? Dec 5, 2022Amid Ad Spending Cuts, Retailers Rethink Campaigns Nov 30, 2022QATAR’S WORLD CUP BEER BAN IS A $75 MILLION HEADACHE FOR BUDWEISER Nov 18, 2022This is a pivotal moment for Netflix and the streaming industry, says EDO CEO Kevin Krim Nov 18, 2022World Series draws its second-lowest TV audience ever: What the ratings mean Nov 8, 2022Madison Avenue Tunes In As Netflix Launches Ad Tier Nov 3, 2022Netflix ad tier debuts at 'a pivotal moment for the industry,' ad exec explains Nov 3, 2022Netflix is entering a new era with ads. Here's how marketers and brands could influence the programming you see on the streamer. Nov 3, 2022High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty Nov 3, 2022Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV Measurement Nov 1, 2022EDO And Similarweb Launch A Privacy-Centric Convergent TV Measurement Solution Nov 1, 2022TV Advertisers, Stop Worrying About Attention Measurement Oct 31, 2022Data Practitioner Spotlight: Laura Dawson of EDO on data taxonomies Oct 27, 2022Nielsen reasserts measurement dominance with Netflix deal Oct 17, 2022How Disney Advertising and EDO Are Leaning Into the Power of 'Live' Oct 14, 2022Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim Oct 12, 2022Bringing ads to Netflix and Disney+ could shake up the mix of shows and movies at the streaming giants. Here's what it means for Hollywood. Oct 11, 2022Promos for ABC’s ‘Abbott Elementary’ Outperformed Net Average By 135% Oct 10, 2022With Ad-Tier Launches, Netflix and Disney+ Wade Further Into Big Data’s Streaming Hazards Oct 6, 2022What Pullback? US Sports Betting TV Ads Rise During Early NFL Season Sep 28, 2022Netflix And Disney Poised To Shake Up TV Ad World Sep 25, 2022Back to the Future: Netflix Ad Push Has Echoes of Its DVD-by-Mail Era Sep 21, 2022Ahead Of ‘Monday Night Football’ Doubleheader On ABC And ESPN, Disney Says Surging Viewer Engagement Is Enticing Advertisers Sep 19, 2022One ‘Monday Night Football’ Spot Worth 35 On Other Primetime Shows: EDO Sep 16, 2022NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO Sep 15, 2022Week 1 NFL Ad Spending Up 8% to $250 Million, EDO Finds Sep 15, 2022Men’s skincare brand Dr. Squatch finds football fans with CTV, social media Sep 15, 2022NFL week 1 draws viewers and advertisers but few crypto promotions Sep 12, 2022"The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022 Aug 29, 2022Stars Shed a Different Light on Advertising Aug 26, 2022Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics Aug 16, 2022NIELSEN-SIZED TV PANEL FOR MEASUREMENT RIVALS PLANNED BY VAB TRADE GROUP Aug 9, 2022Experiments with Nielsen alternatives increase but questions remain, VAB finds Aug 9, 2022NIELSEN RIVALS TRIED BY LESS THAN HALF OF TV UPFRONT ADVERTISERS, VAB SURVEY FINDS Aug 8, 2022Shark Week Shows Teeth in Generating Search: EDO Aug 4, 2022Top pharma ads in first half strike perfect balance of variables to inspire consumer interest Aug 2, 2022Can the XFL and USFL coexist or is a merger in the offing? Jul 29, 2022XFL Got ‘Substantial Income’ From Disney/ESPN TV Deal Jul 29, 2022Ab­b­Vie, No­vo Nordisk TV ads gen­er­ate most search­es in first half of 2022, ad track­er finds Jul 29, 2022Why the Netflix-Microsoft advertising partnership makes more sense than it seems Jul 14, 2022Why Netflix Chose Microsoft to Power Its Advertising Ambitions Jul 14, 2022Why Netflix Chose Microsoft to Power Its Advertising Ambitions Jul 14, 2022WHY NETFLIX CHOSE MICROSOFT FOR AN 'UPSET' AD TECH WIN Jul 14, 2022Brands Spent $64.6 Million on Commercials For USFL Games, Potential Schedule Changes In Season Two Jul 7, 2022USFL survives Year 1, looks ahead to second season, expansion, team sales Jul 6, 2022NIELSENIQ TO MERGE WITH GFK EXPANDING REACH FOR RETAIL MEASUREMENT COMPANIES Jul 1, 2022Netflix's ad rollout signals 'paradox of choice' for both brands & consumers: Expert Jun 30, 2022"13 Cannes Lions Takeaways, from Diversity to Web3 and Netflix Jun 28, 2022Cannes TV Measurement Takeaways from Top Execs -- Banning the Word 'Alternatives' and More Jun 24, 2022Streaming M&A Means New Monetization Opportunities And Measurement Tactics Jun 23, 202206/22/22: “The Bob’s Burgers Movie” gets small screen release date Jun 22, 2022NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher Jun 20, 2022Nielsen Still Trying To Reach (The) ONE; Apple Flexes Its Cash Advantage Jun 16, 2022With Metrics War Looming, Pity The Video Advertiser Jun 15, 2022"Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz Jun 8, 2022The Right Measure: How EDO Helps Beauty Brands Make an Impact Jun 7, 2022TV Owners of OpenAP Make Pitch to Move Ad Dollars to New Measurements Jun 7, 2022OpenAP to Host Measurement-Themed Advanced Advertising Summit at Cannes Lions Jun 7, 2022Microsoft just closed its acquisition of adtech firm Xandr. Here are 5 other companies it could buy to compete with Google and Meta Jun 6, 2022Warriors-Celtics may boost NBA Finals to pre-pandemic ratings: Sports on TV Jun 1, 2022Nielsen Stumbles, Upstarts Gain in New Measurement Multiverse May 26, 2022Why Actor And Filmmaker Edward Norton Wants To Be TV’s Data Oracle May 20, 2022Ad Age Remotely: Edward Norton Talks Media Measurement May 11, 2022Automakers have slashed their ad spending, causing pain for media companies that could continue well into 2023 May 6, 2022Edward Norton and Kevin Krim: “We'll throw down the glove and have an academic data science debate with anybody who wants to try to pigeonhole search into a niche.” May 3, 2022Amid Streaming Boom, Some Companies Love Linear TV Apr 29, 2022Xandr Offers Six Nielsen Measurement Alternatives For TV Ad Deals Apr 21, 2022Xandr Strikes Trial Deals With Six Measurement Companies Apr 21, 2022TV, Online Measurement Firm Lands $80M Investment Apr 18, 2022EDO Raised $80M, Laserfiche’s New HQ, and More LA Tech News Apr 11, 2022Shamrock Capital invests $80M in EDO Apr 7, 2022Nielsen Rival EDO Raises $80M From Shamrock Capital Apr 6, 2022TV Ad Measurement Company EDO Receives $80 Million Investment Apr 6, 2022Television News Daily: Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals Apr 5, 2022EDO Gives Oscar For Best Performance by a Commercial to Automaker Lucid Mar 29, 2022‘The Brady Effect’: Brady’s return to football economic impact extends Bucs Mar 14, 2022In the 2022 Super Bowl, some celebrities outshined the brands they promoted Mar 8, 2022EDO Provides Real-Time Ad Campaign Management for SoFi Mar 1, 2022Why the Real Winners of Super Bowl LVI Were Women Feb 16, 2022Car Companies Win Big a Super Bowl Ad Game Feb 15, 2022China’s Richest Auto Billionaire Scores Super Bowl Ad Win Feb 14, 2022Fresh off Super Bowl ad, Cue Health adds Rams star Aaron Donald to its influencer list Feb 14, 202210 Data Points That Sum Up How the Ads Performed in Super Bowl 56 Feb 14, 2022EV-maker Polestar's ad ribbing Musk most popular at Super Bowl Feb 14, 2022Average Super Bowl ad will generate four times more engagement, says EDO CEO Krim Feb 14, 2022Why electric vehicles are so hot in the 2022 Super Bowl ads Feb 13, 2022It's the Super Bowl of First-Party Data as Brands Sharpen Personalization With Big Game Buys Feb 11, 20222022 Super Bowl TV ratings predictions: Will the audience rebound? Here’s what experts think Feb 11, 2022Super Bowl 2022: Soaring COVID-era ad spots a 'sign of the times' for brands Feb 9, 20222022 Super Bowl Commercials FAQ: What an ad costs, who's buying & everything else you need to know Feb 8, 2022Halle Berry and JB Smoove Crown Caesars Sportsbook's First Super Bowl Ad Feb 4, 202242.7 million people watched the Kansas City Chiefs’ thrilling win over Buffalo Bills Jan 25, 2022Super Bowl Alert - First Commercial Drops, Mystery NFT, and More Travel Jan 21, 2022Why a Single Video Currency is No Longer Enough Jan 20, 2022Car Advertising Finally Goes Electric Jan 15, 2022Univision’s Quest For Outcome-Focused Data And Representative Measurement Jan 13, 2022Super Bowls Ads, Kobe Bryant Lawsuit Make The Year’s Top P&C Stories Jan 6, 2022The Future Of CTV: Identity, Engagement And AVOD Jan 4, 2022TV Will Fuel Ad Tech Deals In 2022; Publishers Cash In On The NFT Craze Jan 4, 2022Oracle And Salesforce Elude DMP Privacy Suit; SMBs Struggle On Instagram Jan 3, 20222022 Predictions: CTV and cross-channel advertising Dec 30, 2021Sports on TV: NBA gets modest Christmas TV numbers as NFL obliterates all competition Dec 29, 2021The 'Explosive' Growth Expected for Sports Betting Ads in America Dec 27, 2021Christmas Day marks critical phase for NBA season amid Covid concerns Dec 22, 2021Year-End Awards: Best Sports Business Athlete Dec 20, 2021ViacomCBS, Dentsu Move Away From Nielsen in New Audience-Measurement Pact Dec 16, 2021Cynopsis Year in Review & 2022 Forecast - Cynopsis Media Dec 15, 2021The 21 hottest adtech companies of 2021 Dec 9, 2021MarketBrief - Holiday Spending Trends Dec 6, 2021How pre-purchase video consumption drives e-commerce: Datacenter Weekly Dec 3, 2021Ad-Engagement Predictions, Now At Univision Dec 2, 2021Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior Dec 2, 202112/02/21: Trevor Noah gets a repeat Grammys performance Dec 2, 2021EDO’s Krim Helps Univision Advertisers Predict The Future Dec 1, 2021UNIVISION ADOPTS CONSUMER BEHAVIOR DATA TO PROVE TV DRIVES BUSINESS RESULTS Dec 1, 20216 TV advertising firms that experts say are prime acquisition targets in 2022 Nov 22, 2021Car Ads May Be in Shorter Supply This Holiday Season, Thanks to the Supply Chain Mess Nov 21, 2021Automakers are canceling Christmas marketing due to global chip shortage Nov 14, 2021Automakers Realize Christmas Ads This Year Are Useless Nov 13, 2021Car makers, retailers cutting advertising ahead of holiday season due to supply chain issues Nov 11, 202111/11/21: Discovery’s David Zaslav promises “hands on” oversight of WarnerMedia; Brian Williams announces NBC News exit; Wendy Williams not ready for daytime (yet) Nov 11, 2021‘December to Forget’: Automakers, retailers cut TV ads amid supply chain woes Nov 11, 2021Fox Using EDO’s Ad EnGage Convergent Platform To Boost On-Air Promotion Nov 11, 2021Data and AI Bring Moneyball to Sports Marketing Nov 2, 2021How Kia and CarMax tap NBA, stars like Steph Curry to spark brand awareness Oct 29, 2021Tom Brady effect is very real' - Advertising CEO highlights the TB12 effect Oct 15, 2021NHL started its $1 billion deal with ESPN and Turner Sports – here’s how many people watched the season openers Oct 14, 2021The Tom Brady effect' in advertising 'is very real,' CEO explains Oct 14, 2021TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval Oct 12, 2021Yankees’ loss to Red Sox attracted most viewers for a baseball game on ESPN since 1998 Oct 6, 2021Data shows when Tom Brady plays, advertisers benefit Oct 4, 2021Tiger King 2' is coming to Netflix Sep 24, 2021Cryptocurrency Firms Spend Big on Hollywood Names to Gain Trust Sep 23, 2021The N.F.L.’s New Play: Embrace Betting Ads, Watch the Money Pour In Sep 15, 202109/15/21: Hulu orders a second season of “Only Murders in the Building” Sep 15, 2021What was your favorite NFL kick-off ad? Sep 14, 2021NFL Kickoff 2021: Opening Game Up 19% To 24M Viewers Sep 10, 2021The Buccaneers vs. Cowboys game was the most-viewed NFL opener since 2015 Sep 10, 202115 of the most promising digital advertising and media startups of 2021, according to top VCs and insiders Jul 14, 2021TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO Apr 11, 2021March Madness remains a TV cash cow despite men’s tournament ratings dip Apr 8, 2021TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is Feb 25, 2021NBA All-Star Game Happening Despite Stars' Objections Feb 19, 2021How Did Brands Score in Super Bowl Advertising? (Podcast) Feb 18, 2021Reviewing Super Bowl Food Ads: Who Scored? Feb 18, 2021How some Super Bowl LV advertisers scored on mobile Feb 11, 2021Super Bowl LV ad rates match last year's average score of $5.5 million Feb 11, 2021Searches For Cadillac Surge After Super Bowl Commercials Feb 11, 2021Gwen Stefani Most Searched Celeb In Wake Of T-Mobile Super Bowl Spot – EDO Report Feb 10, 2021Super Bowl 2021 Commercials: Top Ten Celebrities Who Drove the Most Searches Feb 10, 2021The Falcon And The Winter Soldier's Super Bowl Trailer Smashed A Viewing Record Feb 10, 2021The Falcon and the Winter Soldier' Trailer Sets Super Bowl 2021 Record for Most Views Feb 10, 2021NBA players oppose All-Star Game, but the league knows there's a lot of money on the line Feb 9, 2021‘The Falcon And The Winter Soldier’ Super Bowl Spot Smashes Online Viewing Record For A Streaming Series Feb 9, 2021Nick Jonas, Bruce Springsteen, Scissorhands And More: Which Super Bowl Commercial Drew The Most Interest? Feb 9, 2021Nick Jonas to Bruce Springsteen: Top-performing Super Bowl commercials Feb 8, 2021EDO CEO and President Kevin Krim breaks down the top-performing Super Bowl commercials Feb 8, 2021State Farm, Dexcom Super Bowl Spots Score With Ad Research Firms Feb 8, 2021By the numbers: Super Bowl LV Feb 8, 2021Automakers will show fewer Super Bowl ads, but they're still in the game Feb 8, 2021Australian Open Continues Without Fans Amid COVID-19 Lockdown Feb 8, 2021Bill Shea: Most-searched national Super Bowl LV TV ads Feb 8, 2021Fox Business Drops 'Lou Dobbs Tonight,' Its Highest-Rated Show, Day After $2.7B Defamation Suit Feb 7, 2021The Super Bowl TV commercial is an expensive risk or reward, especially in 2021 Feb 5, 2021Industry Observer: Progressive and State Farm NFL Quarterback Ads Could Hike Market Share Jan 27, 2021TV ads for insurance companies that feature NFL quarterbacks greatly outperform other ads Jan 15, 2021NBA says no plans for pause, but it will address pandemic protocols to ease Covid-19 troubles Jan 12, 2021NFL is still committed to playoffs despite more Covid-19 outbreaks Jan 6, 2021Adam Silver has to get the NBA through one more Covid-shortened season, but the league could take off after that Dec 22, 2020Super Bowl Delay Would Be 'Devastating' For Advertisers Dec 21, 2020Super Bowl ads could be a bargain if the NFL’s Covid struggles continue Dec 20, 2020QSR Pandemic Messaging Focused on Empathy and Convenience Wins Consumer Engagement Dec 16, 2020Wary Companies Hesitate on Super Bowl Commercials, Citing Pandemic Dec 15, 20202020: The Year in Sports When Everybody Lost Dec 13, 2020Why NFL ad sales may be in trouble ahead of the Super Bowl Dec 7, 2020What Brands Can Do With Search Until TV Provides Better Measurement Nov 19, 2020TV Data Company EDO Launches Solution To Make Linear TV Buys Smarter, More Accountable Sep 17, 2020Brands’ NFL game plans flag COVID as wild card Sep 6, 2020COVID-19 Hasn’t Killed The Movie Theater, But A Lot Of Changes Are Ahead Aug 22, 2020Marketers create TV ads that resonate with pandemic-weary consumers Aug 20, 2020NCAA Football Postponements Creates Void, Sports Back Performing Well Aug 16, 2020Postponed College Football Games Could Disrupt $1 Billion in TV Ads Aug 12, 2020College football cancellations could cost ESPN more than $850 million, but boost NFL opportunity Aug 12, 2020College Football Shutdown Puts $1.2 Billion in TV Ads at Risk Aug 12, 2020Why NFL has an 'interesting opportunity' amid COVID-19: EDO CEO Aug 11, 2020The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach Aug 6, 2020EDO Launches Streaming Originals Tracker Entertainment EnGage Jun 25, 2020EDO Releases First-of-Its-Kind Engagement Tracker for Streaming Originals Jun 25, 2020Cinemark movie theaters to be open by July 17 Jun 17, 2020Movie Theaters Face Their Biggest Summer Thriller Yet Jun 8, 2020‘Tenet’ July 17 Release: Cinemark Boss Says Warner Bros. & Christopher Nolan “Optimistic” Pic Will Stick To That Date Jun 3, 2020Under the right conditions, going back to the movies might not be as dangerous as you think Jun 1, 2020Have a Top-Notch Film Experience Without Leaving Home May 29, 2020Apple TV+ Not Enjoying Bump In Subscribers Amid Coronavirus Pandemic May 25, 2020Apple TV Plus' 'Defending Jacob' is a hit, but new data suggests subscriber growth is sluggish May 22, 2020What would it take to get you back to the movie theater? May 22, 2020Theater Chain Cinepolis Of Mexico Takes Stake In Cinemark May 20, 2020Engagement With ‘Last Dance’ Pays Off for Sponsors May 18, 20201998: State Farm Was There – And So Was ESPN’s ‘SportsCenter;’ Behind The Making Of The Mayne, Olbermann And Cohn Ads For ‘The Last Dance’ May 17, 2020Survey Says Most Moviegoers Will Return to Theaters If Safety Rules Are Enforced May 16, 2020Is ‘Tenet’ Still Sticking On Its July 17 Release Date? May 16, 2020Majority Of Moviegoers Will Return To Cinemas If COVID-19 Safety Guidelines Are In Place, EDO Survey Finds May 15, 2020The 'Hamilton' movie is coming to Disney Plus in July, more than a year before it was expected to hit theaters May 12, 2020Will we ever go to movie theaters again? And are the Oscars even happening? We have answers May 11, 2020NFL Draft Provided Strong Ad Engagement Apr 27, 2020With Live Sports Sidelined, Networks Could Lose $1 Billion in Advertising Apr 20, 2020In shutdown, a glimpse of life without movie theaters Apr 14, 2020Netflix in the age of COVID-19: Streaming pioneer may have new edge on competition Apr 8, 2020Let Us Not Retreat From The Good Of Advertising In A Crisis Apr 7, 2020Monday Morning Marketer: EDO President and CEO Kevin Krim Apr 6, 2020Shaquille O'Neal ads drive engagement for Papa John's Apr 6, 2020Disney an early streaming winner as Americans are stuck indoors amid coronavirus pandemic Apr 4, 2020Disney an early winner as Americans are stuck indoors amid coronavirus pandemic Apr 3, 2020Movies theaters to rebound after reopening but not immediately: Survey Apr 3, 2020Many Moviegoers Eager to Return to Movie Theaters, But Others Are More Hesitant Due to Coronavirus Apr 3, 2020Disney Plus, Hulu getting biggest subscriber gains: surveys Apr 2, 2020New Survey Shows Whether Moviegoers Will Return To Theaters When They Reopen Apr 2, 2020New survey shows whether moviegoers will return to theaters when they reopen Apr 2, 2020Shaq has boosted Papa John's advertisement engagement by more than 30% Apr 1, 2020Papa John’s Shaq ads more effective at driving consumer search engagement: EDO Apr 1, 2020New Study Says Many People Will Eventually Return To Cinemas After Reopening But Most Will Wait A While Apr 1, 2020Moviegoers Very Likely To Return To Movie Theaters Post-Coronavirus: Study Apr 1, 2020TV Viewership is Up as Ad Engagement is Down: EDO’s Kevin Krim Mar 31, 2020What coronavirus means for sports marketing Mar 26, 2020Can TV Advertisers Win Without Live Sports? Mar 24, 2020Wendy’s breakfast ads succeed in cutting through the clutter Mar 6, 2020Casual chains tout the quality side of value Feb 28, 2020Week’s top-performing TV restaurant ads: Something old, something new Feb 14, 2020Food Steals The Advertising Spotlight Feb 7, 2020Tide Commercial Cleans Up With Super Bowl Attention Feb 3, 2020Little Caesars Wins Super Bowl Restaurant-Ad Derby Feb 3, 2020Automakers Win Super Bowl Feb 3, 2020Top 3s and bottom 3s: what the industry thought of the Super Bowl ads Feb 3, 2020Olive Garden, Applebee’s Cut Through Tv Ad Clutter Jan 24, 2020Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown Jan 17, 2020Value Pitches Dominate Start of QSR's Ad Year Jan 10, 2020Chevy's ad campaign a winner, data shows Dec 23, 2019Value Pitches Cut Through Casual Dining's Holiday Ad Clutter Dec 20, 2019Which Restaurant Chains Are Winning In Holiday Advertising? Dec 17, 2019Why Toyota Loves Distracted TV Audiences Dec 11, 2019Toyota's Measurement Solution for Linear TV Nov 25, 2019Toyota tracks TV ads' impact on searches to optimize performance Nov 14, 2019Data, measurement and analytics company EDO Inc. announced a new partnership with Toyota Nov 14, 2019Toyota's new oracle Nov 13, 2019EDO Helping Toyota Measure Impact of Ad Campaigns Nov 13, 2019EDO and Toyota Partner for Cutting-Edge TV Advertising Nov 13, 2019The Search Metrics Behind Subaru's Spanish-Language TV Debut Nov 4, 2019Access Innovations Completes Mapping Engagement with EDO Oct 7, 2019Toyota, 'Joker' Big Winners On NFL Kickoff Sep 9, 2019Car Ads Rev Up During NBC’s NFL Season Opener Sep 6, 2019Jeep debuts new Gladiator ad during 'Thursday Night Football' Sep 6, 2019Automakers Increase TV Spending Prior To Labor Day Sep 2, 2019What we can learn from DTC success with TV ads Jul 16, 2019With the Incumbents Struggling, Are We Living in the Post-Measurement Era? Jun 6, 2019All Brands Can Be Like Direct Brands: EDO’s Kevin Krim May 6, 2019Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed Mar 13, 2019NBCU Says Prime Pods Boosted Show and Brands Mar 5, 2019NBCUniversal Touts Early Prime Pods Performance as It Prepares to Double Down on the Format Mar 4, 2019New Data Sheds Light on Value of Oscar Ads Feb 25, 2019Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies Feb 22, 2019Built In LA's 50 Startups to Watch in 2019 Feb 5, 2019Which commercial won the Super Bowl? Depends on who you ask Feb 4, 2019Fewer Super Bowl auto ads leaves brands with more room to shine Feb 4, 2019EDO Builds Data Platform To Measure TV Ad Engagement Jan 31, 2019Actor Edward Norton is trying to change how the TV industry measures viewership Dec 9, 2018How Edward Norton’s EDO Is Revolutionizing The Movie Test-Screening Biz: No More Pens, No More Papers, No More Waiting Nov 14, 2018Ed Norton -- Yes, The Hollywood Star -- Gets Funding For TV Analytics Firm Nov 1, 2018EDO raises $12M to measure TV ad effectiveness Nov 1, 2018Edward Norton’s TV Ad-Tech Startup Just picked up $12 Million in Funding Nov 1, 2018Edward Norton-Backed TV-Analytics Startup EDO Raises $12 Million Nov 1, 2018EDO Raises $12M To Scale TV Analytics Platform Nov 1, 2018Firm Started by Actor Ed Norton Raises $12M to Measure TV Ads Nov 1, 2018Actor Edward Norton's startup wants to fix the way TV ads are measured, and a handful of ad-tech investors have put millions behind it Nov 1, 2018Analytics Firm Co-Founded By Actor Edward Norton Raises $12 Million Nov 1, 2018EDO kickstarts the month with a cool $12M in funding Nov 1, 2018EDO raises $12 million for real-time analytics on TV ads Nov 1, 2018Edward Norton-founded startup raises $12 million to measure TV ads Nov 1, 2018EDO Closes $12 Million Series A Financing Led By Breyer Capital Nov 1, 2018TV Outcomes MeasurementStreaming + Linear Cross-Screen ReportingCompetitive Ad IntelligenceCreative Rotation OptimizationMedia MonitoringAudience OptimizationPressAbout UsInsightsCareersContact UsLinkedInYouTubeTop AdsPrivacy PolicyTerms and ConditionsRelease Notes

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